We Tell Ourselves commissioned us to create an animated video to explain the power of narrative framing and demonstrate the importance of Power Framed language in constructing narratives about women—in news media, nonprofit communications, Hollywood, and beyond. This video will live on the WTOS homepage, and be used to introduce the educational campaign to potential funders and partners.
Illustration: Mariam Elreweny
Storyboards, Animation, Compositing: Salma Hafez
Original Music: Amanda Yamate Courtesy of Heavy Duty Projects
Creative Direction: Paragini Amin
Story Editor: Danielle Walker
Voiceover: Reya Sehgal
Producer: Christopher Edley
Voiceover Recording Engineer: Joseph Fusaro
Sound Mixing: Daniel Lynas

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